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Jim Palmer

Jim Palmer Dream Business Coach

How To Attract Customers

As a business man, attracting customers to your business is a full time job. It is these customers who earn your bread and as such, the more customers you have the better it is. It does not matter how long you have been in the market or how big your brand is, attracting customers is something that you will have to do for the length of time that your business is in operation. There are various ways that you can go about attracting customers to your business. In this piece, we are going to look at some of the ways in which you can attract customers.

  • Identify you target customer – the first thing that you will have to learn, and learn fast at that has to do with your target market. Identify your client will mean that you understand what kind of a person you are dealing with and what his or her needs are. For you to run the best campaigns aimed at attracting your clients, you need to have a wish list of what your ideal client looks like. Once you have set that down then you can now go and design programs to attract him or her.
  • Discover where your client is situated – where your client spends most of his time is his domain. For instance, the young generation at the moment is more concerned with the social media craze that has been going on for a while. This means that they are bound to get a majority of their information form their social media platforms. It also means that they will be more willing to participate in programs that stem from social media platforms more than say paper campaigns. On the other hand, the older generation tends to rely more on physical relationships with goods and services, requires stores where they can go and see the product, test it out before buying. In discovering where your client is you can target them for maximum results.
  • Know your business well – a customer will always want to feel safe and secure that he or she has made the right choice in going with you or choosing your product. They will want to be assured that yours is the correct and best choice. In knowing your business and industry in general, you are able to offer the client with such assurances. During your pitches, you can easily explain to the client why yours is the best choice and why they should stick with you. This confidence that you show attracts customers to your business.
  • Position yourself properly in the market – attracting customers has to do with the mental processes of the client. If a client determines that you are the best in the market then they will be more inclined to choose you as the answer to their need. Positioning yourself in the market as the best solution for the need you are trying to curb is one of the best ways to attract customers to you.


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